Mission | Build new auto leadership
Developing understanding, capability and action for the industry’s future.
BUILDING NEW AUTO LEADERSHIP
Xuanyuan Business School
Building new auto leadership.
An industry-focused business school for automotive entrepreneurs and executives. Choose whom to learn from—and whom to grow with.
About the school
Initiated by Automotive Business Review in 2020, Xuanyuan Business School brings automotive entrepreneurs and executives together to learn from real industry challenges.
From the Surge and Glory classes to their joint sixth cohort, the school connects faculty experience, fellows’ business challenges and on-site enterprise learning.
Vision | Global industry learning
Aspiring to become the world’s leading organization for industry learning and empowerment.
Values | Excellence, symbiosis, leadership
Continuous improvement, mutual growth, forward-looking thinking and the courage to act.
- Innovation
- Renew understanding and connect knowledge with practice.
- Connection
- Connect across disciplines and develop mutual trust.
- Synergy
- Bring different experiences and resources together to spark new ideas and cooperation.
Surge–Glory Joint Program
Bring industry challenges into the classroom. Take new understanding back to your business.
01 | Vehicle definition and user thinking
User needs, product decisions, experience and organizational collaboration.
02 | Supply-chain costs and OEM–supplier collaboration
Cost, procurement, manufacturing and collaboration between automakers and suppliers.
03 | ESG and sustainability
Sustainability in business operations and supply-chain practice.
04 | AI and enterprise transformation
Applying AI to business processes and management.
05 | Lessons in globalization
Overseas markets, local operations and organizational capability.
06 | Strategic change and leadership
Strategic choices, team collaboration and leadership development.
07 | Business trends and brand building
Brand value and market communication in a changing business environment.
08 | Finance, M&A and capital markets
Finance, investment and acquisitions from a business leader’s perspective.
09 | Entrepreneur well-being and development
Physical and mental well-being, self-awareness and continued growth.
Based on the joint sixth-cohort curriculum. Sessions are generally held every one to two months, mainly on weekends. Cohort dates, venues and teaching arrangements follow formal course notices.
Learning where industry happens
Faculty-led learning
Drawing on industry leaders, enterprise executives, R&D specialists, procurement professionals and scholars.
On-site learning
Visiting automakers and fellows’ enterprises to connect learning with products, R&D, manufacturing and operations.
Peer learning
Sharing experience and questions through dialogue, with faculty and fellows learning from one another.
Past speakers and faculty resources do not constitute a commitment for any current cohort. Teaching appointments follow each course notice.
The fellows community
A community for new automotive leadership—in business and in life.
Xuanyuan Halls are initiated and co-created by fellows: places to pause, meet and exchange ideas.
Fellows’ idea exchange
Fellows become contributors, sharing real experience of business decisions, technology and transformation.
Enterprise visits
Visit fellows’ enterprises to discuss technology, organizational management and business choices.
Life beyond the classroom
Continue connections through graduation gatherings, talks, sports and shared journeys.
- Changshu Hall
- Established in October 2023 by Gu Yongtao at HRC’s Changshu headquarters.
- Hongqiao Hall
- Established on December 27, 2024 by Wang Weijie in Hongqiao, Shanghai.
- Suzhou Hall
- The Suzhou alumni association and hall opened at iMotion headquarters on September 25, 2025.
- Songjiang Hall
- Established on March 7, 2026 by Wang Xianfeng of Yida Thermal Management.
Our journey
- 2020
- Founded as Xuanyuan University on March 1; the first Surge cohort began in September.
- 2021
- The first Glory cohort began in May, alongside the renaming to Xuanyuan Zhixue.
- 2024
- Renamed Xuanyuan Tongxue on December 18, emphasizing shared learning and lasting fellowship.
- 2026
- The joint sixth cohort began its first module in Shanghai in March.
Admissions
For entrepreneurs and senior executives across the automotive value chain. Bring your questions and begin a new learning journey.
- Hold a director-level or more senior management role; founders are given priority.
- Obtain a recommendation from at least one current fellow or faculty member.
- Complete a school interview before a final admission decision.
Requirements and contacts are from the 2026 brand manual. An inquiry is not admission; confirm cohort-specific requirements and arrangements with the admissions team.